HBO MAX brought Brazil to the red carpet.
At the 2025 Emmys, HBO Max turned its official coverage into a Brazilian lens on the biggest night in television.
We invited writer, presenter and influencer Gabisteca to lead an exclusive experience straight from Los Angeles — offering behind-the-scenes access with storytelling, humor, and art.
For one night, HBO Max’s Instagram became a live pop culture channel — full of soul, perspective, and personality.
At the 2025 Emmys, HBO Max turned its official coverage into a Brazilian lens on the biggest night in television.
We invited writer, presenter and influencer Gabisteca to lead an exclusive experience straight from Los Angeles — offering behind-the-scenes access with storytelling, humor, and art.
For one night, HBO Max’s Instagram became a live pop culture channel — full of soul, perspective, and personality.
AGENCY: Mood Hunter / ROLE: Art director
YEAR: 2025 • TEAM: Kike Pulido, Talita Brito, Ricardo Sodré, Bárbara Blanco, Sebastian Santafé
YEAR: 2025 • TEAM: Kike Pulido, Talita Brito, Ricardo Sodré, Bárbara Blanco, Sebastian Santafé
Animated chaos on the red carpet.
Joel and Ellie off-duty. Targaryens serving looks. The Penguin working the crowd.
And The Pitt’s doctors had no idea they’d be asked for a lorazepam prescription
on the red carpet.
Victoria Ratliff, straight from The White Lotus, took over the 2025 Emmys
to interview the most iconic HBO Max characters of the season — all in an
exclusive animation illustrated by @petitabel.
The result? A red carpet story outside reality. And deep inside the MAX universe.
Joel and Ellie off-duty. Targaryens serving looks. The Penguin working the crowd.
And The Pitt’s doctors had no idea they’d be asked for a lorazepam prescription
on the red carpet.
Victoria Ratliff, straight from The White Lotus, took over the 2025 Emmys
to interview the most iconic HBO Max characters of the season — all in an
exclusive animation illustrated by @petitabel.
The result? A red carpet story outside reality. And deep inside the MAX universe.
A real-time coverage with real heart.
Before the lights went up, Gabisteca was already there.
She walked the streets of LA, talked to fans, revealed the event’s backstage setup,
and took the audience right inside the Dolby Theatre.
She rooted for Pedro Pascal with a lucky charm in hand — but it was Noah Wyle,
nominated for The Pitt, who turned the moment into history.
On the most star-studded night of the year, HBO Max showed everything
— through the lens of a storyteller who knows how to make it personal.
Before the lights went up, Gabisteca was already there.
She walked the streets of LA, talked to fans, revealed the event’s backstage setup,
and took the audience right inside the Dolby Theatre.
She rooted for Pedro Pascal with a lucky charm in hand — but it was Noah Wyle,
nominated for The Pitt, who turned the moment into history.
On the most star-studded night of the year, HBO Max showed everything
— through the lens of a storyteller who knows how to make it personal.
Characters brought to life — literally.
Two stars. Two unforgettable performances. Two hyper-detailed clay sculptures.
Artist João Doce was invited to sculpt realistic versions of Joel (The Last of Us)
and Dr. Robby (The Pitt) — celebrating powerful acting with the delicacy of handmade art.
Weeks of modeling, painting, and precise craftsmanship — all captured in film.
A creative process as detailed as building a character.
Because those who bring stories to life deserve to become art themselves.
Two stars. Two unforgettable performances. Two hyper-detailed clay sculptures.
Artist João Doce was invited to sculpt realistic versions of Joel (The Last of Us)
and Dr. Robby (The Pitt) — celebrating powerful acting with the delicacy of handmade art.
Weeks of modeling, painting, and precise craftsmanship — all captured in film.
A creative process as detailed as building a character.
Because those who bring stories to life deserve to become art themselves.
The figure brought him luck.
On the red carpet, between cameras and questions, Gabisteca handed Noah Wyle a clay figure
of his The Pitt character, Dr. Robby — and he smiled like he was seeing himself for the first time.
Moments later, he was on stage accepting the Emmy for Best Actor.
Coincidence? Maybe.
But that night, art honored art.
And The Pitt was crowned Best Drama Series of 2025.
On the red carpet, between cameras and questions, Gabisteca handed Noah Wyle a clay figure
of his The Pitt character, Dr. Robby — and he smiled like he was seeing himself for the first time.
Moments later, he was on stage accepting the Emmy for Best Actor.
Coincidence? Maybe.
But that night, art honored art.
And The Pitt was crowned Best Drama Series of 2025.
